09.17.18

Instagram just made it a lot easier to shop on the app

Instagram has long been a place where people seek fashion inspiration. But it hasn't always been easy to buy the looks you see. On Monday, the company announced new e-commerce tools, including the ability to shop items via Stories and the Explore page. Instagram has been testing the shopping tool in Stories since June, but it'll roll out globally starting Monday. Brands can add one product tag sticker per Story, and users can tap it to see more information, such as price. On the Explore page -- a hub for content recommended for you -- a new shopping channel will display tagged shopping posts from brands you follow or may be interested in. "If you want to shop on Instagram, it's a lot of work," said Vishal Shah, product management director at Instagram. "You have to scroll through Feeds, hop from profile to profile." But the new channel aims to make it easier for users to shop when they're in the mood, he said.